Reduce Adolescent Smoking Prevalence

Our Team

Michael Day

Michael is the CEO of DECIPHer Impact Ltd. He graduated many years ago in Statistics from the University of Bath, and has since worked in education, consultancy and IT, and sometimes all three. A common theme across his career has been turning impenetrable information into enlightening and practical solutions. He has founded and grown several small business units in these fields, and is looking forward to expanding DECIPHer Impact in order to dissuade more young people from smoking, and to take other health interventions to market.


Sally has worked for the company since it began in 2010. Whilst she has been both a teacher and a project manager in a previous life, she has been involved with ASSIST and tobacco control for the last 8 years. Her recent focus on the operational side of the business reflects her love of developing strong customer relationships! From training to quality assurance as well as dealing with everyday queries, she likes to be connected to the people who deliver the programme.