Michael Day


Michael was the late CEO of DECIPHer Impact Ltd. He sadly passed away unexpectedly in April this year.

He graduated many years ago in Statistics from the University of Bath, and has since worked in education, consultancy and IT, and sometimes all three. A common theme across his career has been turning impenetrable information into enlightening and practical solutions. He has founded and grown several small business units in these fields, and is looking forward to expanding DECIPHer Impact in order to dissuade more young people from smoking, and to take other health interventions to market.

Sally Good


Sally has worked for the company since it began in 2010 as General Manager, Chief Operating Officer and laterally Acting CEO. As and ex-teacher, she’s a bit of a stickler for spelling and grammar and her time as a project manager has left her with the love of a ‘to-do’ list and a compulsion for detail.

She has been involved with ASSIST and tobacco control for the last 11 years. She loves keeping up to date with our lovely customers and stakeholders.

Amy Mander


Amy first came to us as an Intern Researcher, having graduated from Bristol University with a Master’s in Social Anthropology. We liked her so much we decided to make her the newest member of the team.

Amy has extensive experience working with young people as a trainer and mentor, in leadership programmes designed to help young people to achieve their potential. As Programme Development Offer, her role included training and material development, as well as the daily running of the office. Following a sabbatical to Australia, and with a trip to China in the pipeline, occasional days aside, it will be September before we are lucky enough to see that smiley face back in the office!