Michael Day


Michael is the CEO of DECIPHer Impact Ltd. He graduated many years ago in Statistics from the University of Bath, and has since worked in education, consultancy and IT, and sometimes all three. A common theme across his career has been turning impenetrable information into enlightening and practical solutions. He has founded and grown several small business units in these fields, and is looking forward to expanding DECIPHer Impact in order to dissuade more young people from smoking, and to take other health interventions to market.

Sally Good


Sally has worked for the company since it began in 2010. Whilst she has been both a teacher and a project manager in a previous life, she has been involved with ASSIST and tobacco control for the last 8 years. Her recent focus on the operational side of the business reflects her love of developing strong customer relationships! From training to quality assurance as well as dealing with everyday queries, she likes to be connected to the people who deliver the programme.

Amy Mander


Amy first came to us as an Intern Researcher, having graduated from Bristol University with a Master’s in Social Anthropology. We liked her so much we decided to make her the newest member of the Decipher Impact team. Amy has extensive experience working with young people as a trainer and mentor, in leadership programmes designed to help young people to achieve their potential. As Programme Development Offer, she currently assists with training and material development, as well as the daily running of the office. She is also conducting research into further interventions that may prove to be effective in improving population health.